Blog

Let’s get one thing straight from the start: we’re not here to bury anyone. We have no intention of writing eulogies for any platform or interface. Google is very much alive and kicking. Before anyone starts mourning the search engine, it’s worth checking the numbers – Google search volume is growing by billions a year, with some estimates putting it between 100–250 billion, despite (and alongside) AI. That doesn’t surprise us. We’ll explain why.

AI-based chats are taking users by storm, and many brands are coming to us with a clear brief – we want to be there. The answer to the question “how” is a bit complicated, since we are talking about complex smart engines that change from user to user and week to week. Our approach is this – first of all, adapt our content to the AI ​​era, and here in the article we will explain exactly how.

When it comes to your website, you don’t have to choose between beauty and character. With the right approach, you can enjoy both. On meticulous websites, branding and visibility are of great importance. Issues such as a clean look, animations, and user experience are critical. The organic promotion process (SEO) is also an important and critical process for the success of the website and the creation of business results on the website, whether at the level of leads or sales.

Every time we meet a client, we are surprised to discover anew that they arrive chained without free access to their assets. The market has not yet understood that nowadays the brand is the landlord and should own almost all digital assets. Tens of hundreds of thousands of shekels and more are invested in website infrastructure and campaigns – it probably makes sense that they would be fully owned by you, right?