With over 10 years of experience in website development and digital marketing, we’ve learned a thing or two. One of the most important conclusions we quickly came to is to never market a premium product with the tactics of a standard product.
After several years of intensive work with e-commerce sites of all sizes and types, we have come to one particularly important insight – it is impossible to separate the brand itself (the site and products) from the campaign (the ads, budgets, and strategies).
One of the most important choices you will ever make in your business is choosing a domain. A domain is the address of your website (for example – www.yoursitehere.com), but it is also much more than that.
“I can’t believe you came. I can’t believe you bought tickets, made reservations, made a date, got organized, got in the car, drove, parked, and came all the way here to see me perform. It’s unbelievable.” This is how stand-up comedian Jerry Seinfeld opened his show in Israel.