As a digital agency, we are exposed to hundreds, if not thousands, of websites of all kinds. Whether they are client sites, brand sites we promote, interested client sites, competitor sites, and random sites we come across during the research and information gathering phase. Almost every time, we encounter the same mistakes that repeat themselves.
After several years of intensive work with e-commerce sites of all sizes and types, we have come to one particularly important insight – it is impossible to separate the brand itself (the site and products) from the campaign (the ads, budgets, and strategies).
One of the most important choices you will ever make in your business is choosing a domain. A domain is the address of your website (for example – www.yoursitehere.com), but it is also much more than that.
We always say that even when there are problems and challenges, it’s okay as long as we learn from it and draw conclusions. The past year of Corona undoubtedly posed countless challenges and was felt in every business, but as they say, the bigger the challenge, the bigger the potential for learning: How does our business run digitally, in an emergency? What are our potentials? How will we run from today?