The 10 most common mistakes on websites

As a digital agency, we are exposed to hundreds, if not thousands, of websites of all kinds. Whether it’s client websites, brand websites we promote, websites of interested clients, competitor websites, and random websites we come across during the research and information gathering phase. Almost every time, we encounter the same mistakes that repeat themselves. So at your service: Here are the 10 most common mistakes, which we’re honestly a little tired of seeing over and over again, and maybe this article will help a little on the subject.

If you conduct a thorough inspection of your website, there’s a high chance that one of the problems mentioned here in the article will come up, so check it out!

1. Enough with the flags! This is not the UN, this is a website.

One of the most common mistakes that many brands, large and small, make is putting a flag on the language navigation. First of all, a flag is a symbol that contains many meanings, sentiments, and associations, which sometimes we don’t want to be evoked by surfers. Did you put the British flag? You insulted the US, a country with over 330 million inhabitants, some of whom are currently angry with you. Did you put up the US flag? You offended quite a few Brits who believe that they own the English language, etc. Second, we would like to avoid over-stacking colors and shapes that destroy the site’s uniformity and spoil the design’s cleanliness. The site should talk about your brand, and not arouse any nationalistic sentiment.

Our recommendation? The language menu should contain the name of the language in writing. A small globe can help explain to the surfer that this is where the language menu is located if they do not speak the site’s language.

2. Disorientation on the home page. Where the hell am I?

An important rule for websites – within a maximum of two seconds, the surfer should understand where they have arrived. The home page and the first scroll should make it clear to the surfer where they are, and create a sense of belonging. In short: we are not trying to confuse surfers. On the contrary – we want to fax and focus them. Many sites list general sentences on the home page in the first scroll For example, “Leaders in Excellence.” We have not yet met a business whose motto is the aspiration for mediocrity, so general statements do not help us understand – who are you? What is your field of activity? And why am I here? These are very important questions for the surfer. Therefore, it is recommended to flood the first scroll with content with meaning. In addition, a site that only has an image in the first image is problematic for surfers and search engines alike. It is almost always recommended to combine both text and visuals in the first scroll of the site.

3. Too long loading time on the home page or Preloader

In the distant past, in the early days of the Internet, every site had a Preloader – a kind of cute loading animation. Nowadays, unless you are a huge application with hundreds of thousands of surfers, there is no justification for a Preloader. The surfer has no patience and will not wait for you. Furthermore – there is no justification for a slow site that is hosted on storage that is not suitable for your surfers’ needs. A slow site causes a percentage High abandonment, and loses inquiries and visitors. Your site should load within a second or two at most. Visitors have no time for more than that.

4. Periodic ‘Contact Us’ Tests

We perform ‘Contact Us’ tests on our sites once in a certain period. Because the transfer of a lead is a technical and complex issue that may be blocked and corrupted in a variety of ways. Therefore, checking that the lead arrives properly can rule out the existence of many malfunctions, such as malfunctions at the recipient email level, entry into the spam box and other incidents due to which the leads do not reach their destination. We recommend making sure that organized tests are conducted, including from mobile phones, on all forms, and making sure that everything is received correctly. Many brands were 200% sure that all their forms were fixed, but after a thorough check on the desktop, mobile and the various pages of the site, we often found a broken form or an email that did not reach its destination His.

5. ‘We don’t need a lead system’!

Many website owners claim that they don’t need a lead system. In our opinion, any website that receives over 30 inquiries per month must have a lead system, and any website that receives more than one lead per year – it is highly desirable to have such a system. We won’t list all the reasons here, but in short, we can say that emails and websites are not a recommended way to back up and manage inquiries. The value of one inquiry can be enormous, and we don’t want to rely on the integrity of your email inbox at any given moment or on human attention. Therefore, a lead system is a must for you.