Every time we meet a client, we are surprised to discover anew that they arrive chained without free access to their assets. The market has not yet understood that nowadays the brand is the landlord and should own almost all digital assets. Tens of hundreds of thousands of shekels and more are invested in website infrastructure and campaigns – it probably makes sense that they would be fully owned by you, right?
With over 10 years of experience in website development and digital marketing, we’ve learned a thing or two. One of the most important conclusions we quickly came to is to never market a premium product with the tactics of a standard product.
After several years of intensive work with e-commerce sites of all sizes and types, we have come to one particularly important insight – it is impossible to separate the brand itself (the site and products) from the campaign (the ads, budgets, and strategies).
“I can’t believe you came. I can’t believe you bought tickets, made reservations, made a date, got organized, got in the car, drove, parked, and came all the way here to see me perform. It’s unbelievable.” This is how stand-up comedian Jerry Seinfeld opened his show in Israel.