Glowmod

GLOWMOD is an urban streetwear brand featuring luminescent elements, targeting skaters, clubbers, and creatures of the night. The physical logo is CNC-cut directly into illuminated materials on the products. This led us to design a cut-out logo without solid shapes, directly influencing the final product's look. The dots at the bottom of the logo simulate the urban experience of riding a bike or scooter, watching the streetlights draw closer as you ride through the city at night.