Hadassah Organoid Center

HOC is an innovative research facility studying organoids (clusters of cells) that push scientific boundaries and accelerate research, development, and pharma processes. During the branding process, we researched and sampled the actual colors of an iodine-stained organoid cell to define the brand’s palette. The logo combines the "H" of Hadassah, the organoid cell, and a petri dish—abstract shapes merged into one memorable symbol. The goal? To create an experience that feels academically prestigious yet undeniably innovative. The project includes: Logo and concept design, brand language development, and concepts for both print and digital.